Divino Cellars

Contact: John Odorisio
Address 526 Camberwell Road Camberwell Victoria 3124 AustraliaPhone: 03 9889 6988Mates Directory: Divino Cellars

Profile

Divino Cellars was established by father and son architects John and Julian Odorisio in 1990. As John explained, ‘the 1990 recession which hit most architects hard, essentially bred Divino Cellars.’

Divino Cellars

By setting up a business like the bottle shop John was able to keep the banks at bay with regular cash flow. He knew little about wines but chose to specialise in Italian wines because he enjoyed Italy and its wine regions. He has since visited Vinitaly numerous times. Vinitaly is a wine show in Verona which features thousands of wines each year and is recognised as one of the largest wine shows in the world.

He found that by stocking medium to high-end wines the business had good return whilst it was low volume, leaving him time to run his Architectural Practice. Also because of his geographical location on Camberwell Road, Camberwell many recession proof diners would stop in after work and buy some nice Italian wine on their way home in the evenings.

Another benefit for the father and son team was that they were meeting many interesting winemakers and restaurateurs. Now, having survived the recession, they are one of only a few independent wine businesses selling high-end Italian wines. They have also accumulated a remarkably comprehensive range of, not only Italian, but also Australian and New Zealand wines and spirits.

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